BOLAT, N. From Traditional to Transmedia: Transformation of the Narrative Strategies in the Product/Brand Placement. 2018. In Handbook of Research on Transmedia Storytelling and Narrative Strategies , IGI Global, Hershey, 416-434.

BOLAT, N., (2018). From Traditional to Transmedia: Transformation of the Narrative Strategies in the Product/Brand Placement. Handbook of Research on Transmedia Storytelling and Narrative Strategies (pp.416-434), Hershey: IGI Global.

BOLAT, Nursel. "From Traditional to Transmedia: Transformation of the Narrative Strategies in the Product/Brand Placement." In Handbook of Research on Transmedia Storytelling and Narrative Strategies , 416-434. Hershey: IGI Global, 2018

BOLAT, Nursel. "From Traditional to Transmedia: Transformation of the Narrative Strategies in the Product/Brand Placement." Handbook of Research on Transmedia Storytelling and Narrative Strategies , IGI Global, 2018, pp.416-434.

BOLAT, N. (2018) "From Traditional to Transmedia: Transformation of the Narrative Strategies in the Product/Brand Placement", Handbook of Research on Transmedia Storytelling and Narrative Strategies . Hershey: IGI Global.

@bookchapter{bookchapter, author ={Nursel Bolat}, chaptertitle={From Traditional to Transmedia: Transformation of the Narrative Strategies in the Product/Brand Placement}, booktitle={ Handbook of Research on Transmedia Storytelling and Narrative Strategies}, publisher={IGI Global}, city={Hershey},year={2018} }