An Analytical Review on Fundamental Narrative Components and Their Reflections in Advertising


in: Handbook of Research on Narrative Advertising, YILMAZ RECEP, Editor, IGI-Global, Hershey, pp.1-12, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: IGI-Global
  • City: Hershey
  • Page Numbers: pp.1-12
  • Editors: YILMAZ RECEP, Editor
  • Ondokuz Mayıs University Affiliated: Yes