The Role of Social Media Strategies in Competitive Banking Operations Worldwide


TAŞKIRAN M. N., YILMAZ R., BOLAT N.

in: Global Strategies in Banking and Finance, Hasan Dinçer, Ümit Hacıoğlu, Editor, IGI-Global, New Jersey, pp.304-340, 2013

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2013
  • Publisher: IGI-Global
  • City: New Jersey
  • Page Numbers: pp.304-340
  • Editors: Hasan Dinçer, Ümit Hacıoğlu, Editor
  • Ondokuz Mayıs University Affiliated: No