The rapid opening of discount markets on every street corner and the visibility of women as employees in these markets makes us think about how this field looks in the context of labor relations, especially for women. This study, which aims to look at discount markets through the eyes of women employees, argues women's working life in the service sector with its dimension in the markets. In the light of in-depth interviews with women discount market employees, the study seeks to answer the questions of what kind of working conditions women experience here and what it means to be a market employee as a woman. As a result of the interviews with 15 women who have been working in different discount supermarkets for at least 6 months, it was determined that women, as registered employees of giant corporate firms, show an understanding and working style similar to "flexible" working patterns. The undefined nature of the work (everyone does everything at any time), flexibility in working hours (there is no break before the end of the work) and a variable working environment (each store has its own unique functioning) determine the working style in supermarkets. Especially the female employees are expected to smile and to succeed in customer relations. This situation transforms women's emotional labor into the most important earning tool in the supermarket business. Moreover, the transfer of traditional forms and roles within the family to the supermarket explains why the number of women in supermarkets is increasing and also shows how chain supermarkets take advantage of women's gendered roles. In other words, although women participate in public sphere, they are evaluated on the basis of their ideal performance of femininity in the private sphere and their role in the workplace is constructed through the home and family.