The Role of Social Media Strategies in Competitive Banking Operations Worldwide


TAŞKIRAN M. N., YILMAZ R., BOLAT N.

in: Social Media and Networking Concepts Methodologies Tools and Applications, Information Resources Management Association, Editor, IGI-GLOBAL YAYINLARI, Hershey, pp.180-217, 2015

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2015
  • Publisher: IGI-GLOBAL YAYINLARI
  • City: Hershey
  • Page Numbers: pp.180-217
  • Editors: Information Resources Management Association, Editor
  • Ondokuz Mayıs University Affiliated: Yes