A Model for Mind-Device Dialectic and the Future of Advertising in the Social Media Age


YILMAZ R., TAŞKIRAN M. N.

in: Handbook of Research on Effective Advertising Strategies in the Social Media Age, Taşkıran Nurdan Öncel, Yılmaz Recep, Editor, IGI-Global, Hershey, pp.1-16, 2015

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2015
  • Publisher: IGI-Global
  • City: Hershey
  • Page Numbers: pp.1-16
  • Editors: Taşkıran Nurdan Öncel, Yılmaz Recep, Editor
  • Ondokuz Mayıs University Affiliated: No