Phygital Marketing Communication and Metaverse Usage Experiences in the Banking Sector

Kuyumcu A. F., ÇAKIN Ö.

Review of Applied Socio-Economic Research, vol.30, no.2, pp.11-30, 2025 (Scopus)

• Publication Type: Article / Article
• Volume: 30 Issue: 2
• Publication Date: 2025
• Doi Number: 10.54609/reaser.v30i2.752
• Journal Name: Review of Applied Socio-Economic Research
• Journal Indexes: Scopus
• Page Numbers: pp.11-30
• Ondokuz Mayıs University Affiliated: Yes