THE DIGITAGRATION: IMC AS A POSITIONING METHOD IN THE DIGITAL WORLD

ÇAKIN Ö.

in: INNOVATIVE MODELS, STRATEGIES AND CONCEPTUALIZATIONS IN PR, YILMAZ RECEP, ÖZER ALPER DENİZ, Editor, Palet Yayınları, Konya, pp.121-132, 2024

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2024
  • Publisher: Palet Yayınları
  • City: Konya
  • Page Numbers: pp.121-132
  • Editors: YILMAZ RECEP, ÖZER ALPER DENİZ, Editor
  • Ondokuz Mayıs University Affiliated: Yes