The Role of Brand Personality on Consumer Based Brand Equity :A research on automobile brands in Turkey

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Res. Asst. PhD Cansu Mayadağlı

Thesis Type: Postgraduate

Institution Of The Thesis: Yeditepe University, Sosyal Bilimler Enstitüsü, Medya Ve İletişim Yönetimi (Yl) (Tezli) (İngilizce), Turkey

Thesis Supervisor: PELİN HÜRMERİÇ

Approval Date: 2018