Identifying the key factors of sustainable entrepreneurship in the Nigerian food industry: The role of media availability

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Yakubu B. N., Salamzadeh A., Bouzari P., Ebrahimi P., Fekete-Farkas M.

ENTREPRENEURIAL BUSINESS AND ECONOMICS REVIEW, vol.10, no.2, pp.147-162, 2022 (ESCI, Scopus)

  • Publication Type: Article / Article
  • Volume: 10 Issue: 2
  • Publication Date: 2022
  • Doi Number: 10.15678/eber.2022.100209
  • Journal Name: ENTREPRENEURIAL BUSINESS AND ECONOMICS REVIEW
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, Central & Eastern European Academic Source (CEEAS), EconLit, Directory of Open Access Journals
  • Page Numbers: pp.147-162
  • Keywords: sustainable entrepreneurship, media availability, delphi approach, analytic network process, food industry, SOCIAL MEDIA, LOYALTY, CONSUMERS, EDUCATION, BENEFITS, BEHAVIOR, MODEL
  • Open Archive Collection: AVESIS Open Access Collection
  • Ondokuz Mayıs University Affiliated: No

Abstract

Objective: The article's objective is to identify how media could facilitate the effect of sustainable entrepreneurship on consumer purchase behaviour, based on evidence from the food industry in Nigeria.