In the research, it is aimed to determine the applicability of robot technology and the importance of technological innovations in the tourism industry. The populatin of the research consists of academicians, managers and students in the tourism industry. In the research, the "convenience sampling" method was used, in which everyone who participated in the research could be included in the sample. The research data was collected from tourism students, academicians and managers who participated in the Mersin University Faculty of Tourism Career Days and the IVth International Eastern Mediterranean Tourism Symposium held in 2019.The Cronbach Alpha test was applied for the reliability of the scale, along with the frequency distributions, percentiles, mean values, standard deviations and correlation coefficients from the descriptive statistics of the obtained data. In the research findings, it is accepted that airports, housekeeping activities, tour operator and travel agency services and hotel receptions are the most applicable areas of robot technology in the tourism industry.