Vısuals Matter: Cultural Elements in A2 EFL Textbook Book Covers through Visual Discourse Analysis


Kızıltan N., Vural T.

2025 AELTE FOURTH INTERNATIONAL CONFERENCE, Kahramanmaraş, Türkiye, 10 - 11 Ekim 2025, ss.58, (Özet Bildiri)

  • Yayın Türü: Bildiri / Özet Bildiri
  • Basıldığı Şehir: Kahramanmaraş
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayıları: ss.58
  • Ondokuz Mayıs Üniversitesi Adresli: Evet

Özet

VISUALS  MATTER: CULTURAL ELEMENTS IN A2 EFL TEXTBOOK BOOK COVERS THROUGH VISUAL DISCOURSE ANALYSIS

Textbooks are said to be a cornerstone of teaching culture. This study aims to investigate how cultural elements in the A2-level English textbooks approved by the Turkish Ministry of National Education (MoNE) for the 2024-2025 School Year textbooks are presented through visual discourse. Besides, this study discusses to what extent the types of culture and cultural elements in the Turkish (source) culture and the British (target) culture are reflected by visuals in textbooks. In this study, three A2-level English textbooks have been selected. The book covers of these three books have been analysed according to Kress and van Leeuwen’s (2006) Visual Grammar and Yuen’s (2011) Framework for the Representation of Foreign Cultures. The results show that the seventh-grade book covers have a lot in common, including vibrant colours, dynamic layouts, and numerous human figures that frequently symbolize both Turkish and British cultural elements. These elements are designed to attract students and spark their curiosity about other cultures. The eighth-grade book cover, on the other hand, uses a more formal visual language, characterized by a greater reliance on abstract or universal cultural symbols, fewer interactive components, and a less direct gaze. Therefore, there seems differences between the textbook covers of the two grades. It is suggested  that textbook writers should give importance to the textbook cover visuals in order to help learners’ comprehension skills of cultural elements of the languages they are exposed to.