Users as the Ultimate Meaning Makers in Digital Marketing Narratives

ALIN O.

in: Developing Digital Narratives in Marketing Communication, YILMAZ RECEP, BAŞER BETÜL, Editor, IGI Global Scientific Publishing, Samsun, pp.1-10, 2025

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2025
  • Publisher: IGI Global Scientific Publishing
  • City: Samsun
  • Page Numbers: pp.1-10
  • Editors: YILMAZ RECEP, BAŞER BETÜL, Editor
  • Ondokuz Mayıs University Affiliated: Yes