A Model Proposal for Advertising Aestheticization
MARKETING AND CONSUMER BEHAVIOR: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS, ss.524-532, 2015 (SSCI)
- Yayın Türü: Makale / Tam Makale
- Basım Tarihi: 2015
- Doi Numarası: 10.4018/978-1-4666-7357-1.ch023
- Dergi Adı: MARKETING AND CONSUMER BEHAVIOR: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS
- Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI)
- Sayfa Sayıları: ss.524-532
- Ondokuz Mayıs Üniversitesi Adresli: Evet
Özet
Owing to aesthetic components that advertisement texts generally have, advertisements are sometimes perceived as a genre of art by some circles. The study is based upon a perspective presented by an interdisciplinary background, and it acknowledges a paradigm that advertising is not a genre of art; it obviously pursues commercial profits and within this context, exploits the created aesthetics in product. The main objective of the study, which focuses on advertising aesthetic fundamentally, is to build a scientific model formulating some levels of aestheticisation during its production process. Formulation in question has been reconstructed on theoretical and applied literature.