10th International Conference on Language, Literature & Culture “Fashion as Material Culture, Gümüşhane, Turkey, 15 - 16 September 2023, pp.18
Fashion and Translation: The Case of Netflix
Fashion has an important place in many areas of human life. It has influence on many areas such as clothing, art, architecture, food and beverages, lifestyles, etc. Although its scope is very wide, when it comes to fashion, many people think of fashion in the field of clothing. As a result of the increasing globalization of the world thanks to technology, the influence of fashion on our daily lives is increasing, and something fashionable in one part of the world can spread to the other end of the world in a very short time and affect the masses. For this reason, many fashion programs are presented to the audience both on television and digital platforms. These programs contribute to the dissemination of fashion on the one hand. On the other hand, they help people to see its impact on society. They both benefit the fashion industry and contribute to the rating of the relevant broadcast channel. To achieve this goal, the language used in the promotion of the relevant programs is of great importance. In programs broadcast in a different language and culture, the role of translation is inevitable. On digital platforms, informative articles about the programs presented to the audience are significant to attract the audience. Based on this idea, this study aims to examine the translation strategies used in the translation from English to Turkish of the episode titles and informative articles that belong to the first seasons of Next in Fashion, Styling Hollywood and Glowup: The Next Makeup Star programs broadcast on Netflix digital platform.
Keywords: translation, clothing, fashion, netflix, strategy