THE ETHICS OF ARTIFICIAL INTELLIGENCE IN COMMUNICATION


Yeşilyurt S.

in: Generating Entrepreneurial Ideas With AI, Yeşilyurt S. Barış Ö. Ömer Ü., Editor, IGI Global Scıentıfıc Publıshıng, Bolton, pp.9-22, 2024

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2024
  • Publisher: IGI Global Scıentıfıc Publıshıng
  • City: Bolton
  • Page Numbers: pp.9-22
  • Editors: Yeşilyurt S. Barış Ö. Ömer Ü., Editor
  • Ondokuz Mayıs University Affiliated: Yes

Abstract

Artificial intelligence has become an innovation whose use in the field of communication is increasing day by day with the developments it has acquired. Artificial intelligence, which has found its place in many fields, can also create problems. Especially the use of artificial intelligence in the communication process, which has human factor and cultural, sociological and psychological effects, sometimes causes the emergence of ethical problems that lead to ignoring the characteristics of the individual. This study focuses on the ethical problems that artificial intelligence used in communication activities can reveal and create, concretizes the problems that these problems cause on human beings, and offers suggestions for solving these problems. This study, which is prepared as a description of the ethical problem emerging in communication activities with artificial intelligence, evaluates the ethical problems ignored by artificial intelligence activities within the framework of communication usage areas.