Nation Branding and Digital Marketing: The Transformation of Global Image Management


KOCAMAN M. T., DELAL ABANOZ Ö.

in: Developing Digital Narratives in Marketing Communication, YILMAZ RECEP, BAŞER BETÜL, Editor, IGI Global, pp.420-440, 2025

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2025
  • Publisher: IGI Global
  • Page Numbers: pp.420-440
  • Editors: YILMAZ RECEP, BAŞER BETÜL, Editor
  • Ondokuz Mayıs University Affiliated: Yes