STRATEGIC MANAGEMENT AND THEORETICAL PERSPECTIVE ON FINANCE: BALANCED SCORECARD ON FINANCE

Creative Commons License

Uysal G.

Global Business Research Congress (GBRC), İstanbul, Türkiye, 26 - 27 Mayıs 2016, cilt.2, ss.570-573, (Tam Metin Bildiri) identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası: 2
  • Doi Numarası: 10.17261/pressacademia.2016118679
  • Basıldığı Şehir: İstanbul
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayıları: ss.570-573
  • Anahtar Kelimeler: Strategic management, financial management, balanced scorecard, environment analysis
  • Açık Arşiv Koleksiyonu: AVESİS Açık Erişim Koleksiyonu
  • Ondokuz Mayıs Üniversitesi Adresli: Evet

Özet

This study is search for applying strategic management in financial management. It is an interdiscipliner methodology. It applies strategic management with Balanced Scorecard technic of Robert Kaplan and David Norton. Bot hare academic and practitioners. Balanced scorecard considers firm performance with financial variables and organizational variables. Financial analysist considers creditee's credit rating with organizational performance in addition to financial performance. Case study methodology is used in this study. and analysist applied internal-external environment analyses in order to determine organizational performance of creditee firm.