STRATEGIC MANAGEMENT AND THEORETICAL PERSPECTIVE ON FINANCE: BALANCED SCORECARD ON FINANCE

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Uysal G.

Global Business Research Congress (GBRC), İstanbul, Turkey, 26 - 27 May 2016, vol.2, pp.570-573 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 2
  • Doi Number: 10.17261/pressacademia.2016118679
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.570-573
  • Keywords: Strategic management, financial management, balanced scorecard, environment analysis
  • Ondokuz Mayıs University Affiliated: Yes

Abstract

This study is search for applying strategic management in financial management. It is an interdiscipliner methodology. It applies strategic management with Balanced Scorecard technic of Robert Kaplan and David Norton. Bot hare academic and practitioners. Balanced scorecard considers firm performance with financial variables and organizational variables. Financial analysist considers creditee's credit rating with organizational performance in addition to financial performance. Case study methodology is used in this study. and analysist applied internal-external environment analyses in order to determine organizational performance of creditee firm.