Target Audience as the “Model Reader”: The Shaping of Advertising Narratives in the Context of Personality Types


ATEŞ E., YILMAZ R.

in: Developing Digital Narratives in Marketing Communication, YILMAZ RECEP, BAŞER BETÜL, Editor, IGI-Global, Hershey, pp.107-124, 2025

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2025
  • Publisher: IGI-Global
  • City: Hershey
  • Page Numbers: pp.107-124
  • Editors: YILMAZ RECEP, BAŞER BETÜL, Editor
  • Ondokuz Mayıs University Affiliated: Yes