Akademik Veri Yönetim Sistemi
ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, sa.2, ss.51-66, 2010 (ESCI, TRDizin)
The purpose of this study is to examine the level of globalization of Turkish websites of 100 big global brands. In this sense, because of researchers' limitations in language, this study was focused on globalization levels of 36 American brands of 100 big global brands, which were tested by content analysis proposed by Okazaki's (2005) similarity scale. The calculation of inter coder reliability has been found to be 88% by using the Cohen's Cappa formula and inter coder agreement has been calculated by Perreault and Leigh's (1989) reliability index formula and median levels range from 95-97 %. The intra-coder reliability was calculated by using per item agreement formula and items were coded again after one month. By putting forward descriptive statistics about 21 similarities coding categories while especially company logo, company logo placement variables of Turkish and American websites seemed to be very similar (standardized), pop-ups, banners and sound/animation properties in websites of both countries were found to be very few.