Özışık Yapıcı O., Sarı Gök H., Karakuş Y.
EL PERIPLO SUSTENTABLE, sa.50, ss.7-32, 2026 (ESCI)
-
Yayın Türü:
Makale / Tam Makale
-
Basım Tarihi:
2026
-
Doi Numarası:
10.36677/elperiplo.v0i50.25788
-
Dergi Adı:
EL PERIPLO SUSTENTABLE
-
Derginin Tarandığı İndeksler:
Emerging Sources Citation Index (ESCI), Fuente Academica Plus, Hospitality & Tourism Complete, Hospitality & Tourism Index, DIALNET
-
Sayfa Sayıları:
ss.7-32
-
Açık Arşiv Koleksiyonu:
AVESİS Açık Erişim Koleksiyonu
-
Ondokuz Mayıs Üniversitesi Adresli:
Evet
Özet
This study examines the role of Perceived Value Theory and its potential for regional development in the context of
Mustafapaşa, Turkey, which was selected as a Best Tourism Village (BTV) by UNWTO. Using a two-stage research
design, the study first conducted a content analysis of 24 documents to identify the perceived image of Mustafapaşa,
followed by interviews with 13 participants to identify the key components of destination image. These components:
history and culture, natural environment, social atmosphere and tourism activities were then compared with the
sustainability goals of the BTV. The research highlights the partial achievement of these goals and emphasizes the
need for greater local awareness and cooperation. The importance of this study lies in its contribution to Perceived
Value Theory by demonstrating its application to rural tourism development. The findings suggest that increasing the
perceived value of destinations such as Mustafapaşa through strategic management can stimulate tourism, promote
sustainable development and protect cultural and natural resources