The Effect of Integrated Marketing Communication Competencies on Banking Performance Analysis with Fuzzy VIKOR Method

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DİNÇER H., HACIOĞLU Ü., YILMAZ R.

ACTUAL PROBLEMS OF ECONOMICS, vol.143, no.5, pp.247-260, 2013 (Scopus)

• Publication Type: Article / Article
• Volume: 143 Issue: 5
• Publication Date: 2013
• Journal Name: ACTUAL PROBLEMS OF ECONOMICS
• Journal Indexes: Scopus
• Page Numbers: pp.247-260
• Ondokuz Mayıs University Affiliated: No