Publications & Works

Publication Network
Articles 9
All (9)
TRDizin (4)
Other Publications (5)

1. The Role of Newsjacking Strategy in Public Relation and Digital Marketing

ÖZER D.
Akdeniz İletişim , no.49, pp.128-147, 2025 (TRDizin)

2. STRATEGIC COMMUNICATION BASED ON NEWS NARRATIVES: AN EVALUATION OF THE EFFECTIVENESS OF NEWSJACKING STRATEGY THROUGH EXAMPLE APPLICATIONS

ÖZER D.
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi , vol.13, no.1, pp.118-140, 2025 (TRDizin)

3. Building the Country’s Image with the PESO Model: A Strategy Assessment on the ‘Hello Türkiye’ Campaign

Özer Alper D.
JOURNAL OF ERCIYES COMMUNICATION , vol.12, no.1, pp.67-89, 2025 (TRDizin)

4. Public Relations Discourse on X (Twitter) and Analysis of Public Relations

Özer Alper D.
Journal of Communication & Public Relations , vol.3, no.1, pp.19-31, 2024 (Peer-Reviewed Journal)

5. Determination of The Effect of Anti-Smoking Ads on Individuals via Neuroimaging

ÖZÜPEK M. N., ÖZER D.
OPUS Uluslararası Toplum Araştırmaları Dergisi , vol.9, no.16, pp.183-215, 2018 (TRDizin)

6. Perceived Image of Public Relations Job Advertisements by Employers and a Critical Approach

ÖZER D., ÇERÇİ Ü. Ö.
Global Media Journal , vol.8, no.16, pp.287-302, 2018 (Peer-Reviewed Journal)

7. Siyasal Pazarlamada Bütünleşik Pazarlama İletişimi ve Siyasi Partilerce Algılanan Toplum Göstergebilimsel Bir Analiz

GÖKBULUT ÖZDEMİR Ö., ÖZER D.
Pazarlama ve Pazarlama Araştırmaları Dergisi , vol.9, no.18, pp.31-66, 2016 (Peer-Reviewed Journal)

8. Yenilikçilik mi Tüketim mi Yenilikçi TüketimeEleştirel Bir Yaklaşım ve Nitel Bir Analiz

GÖKBULUT ÖZDEMİR Ö., ÖZER D.
Girişimcilik ve İnovasyon Yönetim Dergisi , vol.3, no.1, pp.25-47, 2014 (Peer-Reviewed Journal)

9. Toplumsal Düzenin Oluşmasında Renk ve İletişim

ÖZER D.
Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi , vol.3, no.6, pp.267-280, 2012 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences 11

1. Kültürel Mirasın Halkla İlişkiler Stratejileriyle Yaratıcı Aktarımı

ÖZER ALPER D.
1. ULUSLARARASI SANAT VE TASARIM SEMPOZYUMU, İstanbul, Turkey, 19 - 21 March 2025, (Full Text)

2. BİLGİ ARAYIŞINDA MOTİVE EDİLMİŞ BİLGİ YÖNETİMİ TEORİSİNİ KURUMSAL İLETİŞİME UYARLAMAK: TEORİK BİR ÇERÇEVE

ÖZER D.
IMCCS 1ST INTERNATIONAL CONFERENCE ON COMMUNICATION SCIENCES MAY 5 - 7, 2023 SIVAS, Sivas, Turkey, 5 - 07 May 2023, pp.342-353, (Full Text)

3. Perceived Image of Public Relations Job Advertisements by Employers and a Critical Approach In Terms of Social and Cultural Issues

ÖZER D., ÇERÇİ Ü. Ö.
Advances in Business-Related Scientific Reserach Conference, Milan, Italy, 9 - 10 November 2017, (Full Text)

4. Siyasal Pazarlamada Bütünleşik Pazarlama İletişimi ve Siyasi Partilerce Algılanan Toplum Göstergebilimsel Bir Analiz

GÖKBULUT ÖZDEMİR Ö., ÖZER D.
20. Ulusal Pazarlama Kongresi, Eskişehir, Turkey, 10 - 13 June 2015, (Full Text)

5. SOCIAL CLASSES AS A PRACTICE OF OTHERING AND THEIR CINEMATIC REPRESENTATION THE MOVIE TITANIC

BOZKURT AVCI İ., ÖZER D.
VIII. CONFERENCE ON COMMUNICATION AND REALITY, Barcelona, Spain, 4 - 05 June 2015, vol.1, pp.15-22, (Full Text)

6. Society s Weak Link Women and Women Murders Murders of Women s Representation in Turkish Written Media

ÖZER D., BOZKURT AVCI İ.
VIIı INTERNATIONAL CONFERENCE ON COMMUNICATION AND REALITY, Barcelona, Spain, 4 - 05 June 2015, vol.1, pp.41-52, (Full Text)

7. Cartoons as Educational Tools and the Presentation of Cultural Differences Via Cartoons

ÖZER D., BOZKURT AVCI İ.
6th World Conference on Educational Sciences, Florina, Greece, 6 - 09 February 2014, vol.191, pp.418-423, (Full Text)

8. Investigation Into the Education at Communication Faculties in Turkey

ÖZÜPEK M. N., ÖZER D.
6th World Conference on Educational Sciences, Florina, Greece, 6 - 09 February 2014, vol.191, pp.227-234, (Full Text)

9. Students attitudes towards the faculties of communication and their education

ÖZER D.
3rd WORLD CONFERENCE on DESIGN, ARTS AND EDUCATION, Dubrovnik, Croatia, 2 - 03 May 2014, vol.1, pp.58-62, (Full Text)

10. Political Parties Perception into the Voters andthe Appropriateness of Election Campaigns with the General Image of Political Parties A Semiotic Analysis

GÖKBULUT ÖZDEMİR Ö., ÖZER D.
3rd world congress of administrative and political sciences, Barcelona, Spain, 28 - 29 November 2014, vol.1, pp.17-26, (Full Text)

11. Children’s Right to Privacy and Violation of Media Ethics in Print Media.

BOZKURT AVCI İ., ÖZER D., KILIÇ E.
12th International Symposium Communication in the Millenium, Eskişehir, Turkey, 15 December - 18 November 2014, (Full Text)
Books 17

1. Mekan Temelli Reklamcılık

ÖZER ALPER D.
in: Reklam ve Mekan, ALTIPARMAK BURCU, YILMAZ RECEP, Editor, PALET YAYINLARI, Konya, pp.233-250, 2025

2. Innovative Models, Strategies, and Conceptualizations in PR

Yılmaz R. (Editor), Özer Alper D. (Editor)
Palet Publications, Konya, 2024

3. Real-Time Digital Public Relations and Instant Interaction Applications on Social Media

Özer Alper D.
in: Digital Public Relations, Ahmet Kalender,Nilüfer Canöz,Ü. Özlem Çerçi,Kadir Canöz, Editor, Palet Yayınları, Konya, pp.109-132, 2024

4. Sosyal Medyada Etkinlik Yönetimi

ÖZER ALPER D.
in: SOSYAL MEDYADA İLETİŞİM-II, TARAKCI HAVVA NUR, TUFAN YENİÇIKTI NAGİHAN, Editor, PALET YAYINLARI, Konya, pp.111-132, 2024

5. NEWSJACKING AS A PUBLIC RELATIONS STRATEGY

ÖZER ALPER D.
in: INNOVATIVE MODELS, STRATEGIES AND CONCEPTUALIZATIONS IN PR, YILMAZ Recep, ÖZER ALPER DENİZ, Editor, PALET YAYINLARI, Konya, pp.69-82, 2024

6. Real-Time Digital Public Relations and Instant Interaction Applications on Social Media

ÖZER ALPER D.
in: Digital Public Relations, ÇERÇİ ÜMMÜ ÖZLEM, KALENDER AHMET, CANÖZ NİLÜFER, CANÖZ KADİR, Editor, PALET YAYINLARI, Konya, pp.109-132, 2024

7. BÜTÜNLEŞİK HALKLA İLİŞKİLER STRATEJİSİ: PESO MODELİNİN HAVA YOLLARI ÖRNEĞİNDE İNCELENMESİ

ÖZER D.
in: HAVACILIKTA HALKLA İLİŞKİLER ÇALIŞMALARI, DR. ÜMMÜ ÖZLEM ÇERÇİ, Editor, PALET YAYINLARI, Konya, pp.113-138, 2022

8. Digital Crisis Communication Management

ÖZER D., ÇERÇİ Ü. Ö.
in: Handbook of Research on Digital Citizenship and Management During Crises, Erdem Öngün, Nilüfer Pembecioğlu, Uğur Gündüz, Editor, IGI-GLOBAL, pp.307-327, 2021

9. Dijital Halkla İlişkiler ve Kampanya Yönetimi

ÖZER D.
in: Dijital Halkla İlişkiler Uygulamaları: Örnek Olaylar, Prof Dr Nejat ÖZÜPEK, Doç. Dr. Ercan AKTAN, Doç. Dr. Murat KOÇYİĞİT, Editor, Eğitim Yayınevi, Konya, pp.83-112, 2021

10. Corporate Cults: Corporate Identity and Storytelling in the Context of Archetypal Symbolism

ÖZER D.
in: Handbook of Research on Narrative Interactions, Recep Yilmaz, Editor, IGI-GLOBAL, pp.320-332, 2021

11. USE OF PERSUASION TECHNIQUES IN THE ADVERTISEMENTS

ÖZER D.
in: IDEOLOGY IN COMMUNICATION STUDIES, Dr. Öğr. Üy. Ömer AYDINLIOĞLU, Editor, Strategic Research Academy, pp.119-138, 2020

12. Organizations’xx Use of Social Media from the Perspective of Dialogical Communication and Marketing-Oriented Public Relations

ÖZER D.
in: Public Relations in the Networked Publics, Bayram Oğuz Aydın, Özlem Duğan, Editor, Peter Lang, Berlin, pp.211-236, 2019

13. Types of Focalization in Advertising Narrative

ÖZER D.
in: Handbook of Research on Narrative Advertising, Recep Yılmaz, Editor, IGI-Global, pp.13-21, 2019

14. Narrative Distance in Advertising Texts

ÖZER D.
in: Handbook of Research on Narrative Advertising, Recep Yılmaz, Editor, IGI-Global, pp.50-56, 2019

15. A Semiotic Analysis of the Public Service Announcements About the Media Literacy

BOZKURT AVCI İ., ÖZER D.
in: New Horizons in Communication Age, Birgül Alıcı, Ömer Aydınlıoğlu, Editor, IKSAD Publishing House, Ankara, pp.193-235, 2019

16. Ülke İmajı

ÖZER D.
in: İmaj ve Türleri, Prof. Dr. Mehmet Nejat Özüpek, Editor, Eğitim Yayınevi, Konya, pp.141-172, 2018

17. Online İş İlanlarında Halkla İlişkiler Meslek Algısı: Türkiye, Abd ve İngiltere Örneğinde Karşılaştırmalı Bir Ananliz

ÖZER D.
in: Medya Çağında İletişim, Ali Murat Kırık, Editor, Çizgi Yayınevi, İstanbul, pp.111-140, 2017
Episodes in the Encyclopedia 3

1. İletişim Ansiklopedisi

ÖZER ALPER D.
İletişim ve Toplum Araştırmaları Merkezi Derneği, pp., 2025

2. İletişim Ansiklopedisi

ÖZER ALPER D.
İletişim ve Toplum Araştırmaları Merkezi Derneği, pp., 2025

3. İletişim Ansiklopedisi

ÖZER ALPER D.
İletişim ve Toplum Araştırmaları Merkezi Derneği, pp., 2023
Metrics

Publication

40

Citation (TrDizin)

18

H-Index (TrDizin)

3

Citation (Sum Other)

41

Thesis Advisory

2